Author Archive
Saturday, December 6th, 2008
A Retailer’s Guide to the Recession
Everywhere you look today you see retailers scrambling to turn excess
inventory into cash through heavy markdowns. The definition of a recession
is where there is an excess of capacity, inventory and labor in the
marketplace. The danger for retailers, as it is with other businesses, is
slashing inventory, staff, marketing etc. without a plan. That uncontrolled
strategy will leave […]
No Comments » - Posted in Inventory Planning, Reducing Markdowns, inspiration and strategy, negotiating by Evan Wise
Sunday, November 23rd, 2008
Weathering the Storm
Stay positive! In the quest for success, there is much to be said for the importance of a mindset that will not accept defeat and instead is committed to work proactively to make things work. The changing landscape of the marketplace can initially seem intimidating. The answer is to view what is happening through […]
No Comments » - Posted in inspiration and strategy by Evan Wise
Friday, August 29th, 2008
Then and Now: The World of Retail has turned Upside Down
Marketing is more about getting to know your customers than ever before. Getting to know them means what they do, what they like and who they really are. When they like you, they like your merchandise and like the buying process, they are loyal. People still buy from people who they like!
No Comments » - Posted in Inventory Planning, Reducing Markdowns, selling by Evan Wise
Tuesday, August 26th, 2008
Are you looking for ducks to soar like eagles?
Hiring and placing people in the right positions is one of the important keys to success in any business. The hiring process we implement as part of the Winning@Business® process is designed to put the right people in the right place at the right time.
Sounds good but what the heck does that mean?
Too often, without […]
No Comments » - Posted in staffing by Evan Wise
Tuesday, August 26th, 2008
The Battle lines are drawn
When you started in business everything was new and exciting. Problems were challenges to be overcome. Everything worked just fine on paper. Everything worked just fine on paper. 80 hour weeks were necessary but fun. You called the shots and managed every crisis that came along. Then the business grew […]
No Comments » - Posted in inspiration and strategy, leadership by Evan Wise
Wednesday, July 16th, 2008
Replace the ROAD Warriors!
The new picture of business, at least for the next year or so, seems to be one of closings, cutbacks and trimming. The obvious approach would be to cut back like everyone else but there may be a better way. For many years we have been faced with a scarce labor market. In fact, one […]
No Comments » - Posted in staffing by Evan Wise
Wednesday, July 16th, 2008
The Business of People
The Business of People
By Evan Wise
Howard Behar, executive of Starbucks, says, “We are not in the coffee business serving people, but rather in the people business serving coffee!” This is a lesson for every small business owner, especially retailers. You too are in the people business.
Behar doesn’t say they are in the customer business […]
No Comments » - Posted in selling by Evan Wise
Tuesday, June 17th, 2008
Case Study: Norton Ditto – Affecting a Plan
During it’s centennial year, Dick Hite of Norton Ditto decided to share one of the key aspects of his success. Since 1908 Norton Ditto has been the premier fashion retailer in Houston Texas. From the early days when the store’s typical customer arrived at the downtown store in a horse and buggy to the […]
No Comments » - Posted in Client Accomplishments, Inventory Planning by Evan Wise
Monday, June 16th, 2008
In Answer to your Winning@Marketing Inquiries
Last month I wrote about the changing terrain of marketing success. I introduced the need to build a community around your company based on values in addition to demographics. Management One® developed the Winning@Marketing™ process to achieve that transition. Many readers felt that more explanation would be helpful.
Brands and your marketing are about […]