Archive for June, 2011
Monthly Archive
Wednesday, June 22nd, 2011
Problems with mass producing customer service
Excerpt from Bloomberg Business week Customer service: marketer vs. merchant By Jeanne Bliss Thinking Like a Merchant Anderson explained what he meant to be a “merchant” in this way: “We are all merchants. And for me, that is an honorable and vital identity—even in this day when it is fashionable to hold forth on the [...]
No Comments » - Posted in inspiration, strategy, and metrics,selling by Evan Wise
Sunday, June 5th, 2011
Management One Case Study
My client had come through 2009 with sales down and profits up. That was good news. She recognized that she had done better than many retailers, but she wanted to get much more from 2010. Bottom line, she wanted to make more money – and expected me to show her how. My problem was that [...]