Mon 15 Mar 2010
Consigment Goods – Retail’s Double Edged Sword
Posted by retailsmartguys under Hot Items, Inventory Planning, Reducing Markdowns, inspiration, strategy, and metrics
[2] Comments
A lot of our clients ask us about taking on consignment goods. At first,
this seems like a dream come true – you get goods in the store that you
don’t have to pay for until they sell. And if they don’t sell, you just
send them back. Great, right? Well, maybe…
There are a few definite downsides to consignment goods that retailers
should be aware of:
- Sure, you can send the goods back, but that means you are paying double freight for stuff that didn’t sell.
- What is the cost to you to have your staff (or yourself) pack up these goods?
- What about accounting? This definitely adds time to any accounting that you do to keep your books straight (not to mention your POS system!)
- Moving goods in and out this way can confuse your customer. A retail store has no better marketing than having the right goods at the right time.
We do recommend consigment goods when you are learning about a new line that is untested, or if you are having very difficult cash flow scenarios. Of
course, difficult cash flow scenarios typically come from either buying too much inventory in the wrong classifications, or too much inventory in
general, and that’s what solid open to buy planning prevents (OK, a not-so-subtle hint, but I do believe in that strongly, so I had to stick that in there.)
The recession isn’t over yet, so these kinds of issues must be carefully studied to ensure positive cash flow and success.
Dan Jablons
Retail Smart Guys
www.retailsmartguys.com
2 Responses to “ Consigment Goods – Retail’s Double Edged Sword ”
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March 15th, 2010 at 4:36 pm
Dan
The biggest cost is the use of space for months that net you nothing.
Another cost is the loss of traffic that is generated from the markdown that
can drive sales of full price goods. Another is the temptation to over
stock items with the wrong assumption that there is no risk. Great article.
April 22nd, 2010 at 8:17 pm
gentlemen… I’m surprised at you… retail planning professionals and you are totally missing the real problem with consignment… think about it… you work hard with the retailer to
collect accurate information so you can produce the best possible budgets, which the client takes to heart and adheres to and along comes a chunk of consignment goods added to a category that is already “bought-up” and some of the consignment sells which means that
some of the bought goods don’t sell and are left over at the end of the season… it’s not all the freight and cost of space that causes the real problems, it’s that the consignment sells instead of
the goods the retailer owns… consignment should be viewed as simply another payment method… if there’s no OTB, avoid it and if there is and the stuff looks good, go for it…