I saw a short clip on U-Tube that had real meaning for retailers.  There was a typical stairway next to an escalator.  When they painted the stairs to simulate a piano and had piano music to match the steps that people hit, 66% more people chose to take the stairs over the escalator.  They chose a little bit of fun, a touch of curiosity and a modicum of excitement over the ease of an escalator.

Is your store like an escalator waiting for people to choose the easy route? Or is your store like the stairway painted like a piano that offers a new exciting experience for anyone that is willing to try it out? Is your store different or just like any other stairway?

Ask your customers 2 days after they visit what they remembered about the store.  I bet most of the people remember the piano stairs while they don’t remember any other stairs or escalator they have taken!  What is memorable about your store and the shopping experience? That will bring customers back. That is what customers will tell others about.

Challenge your staff to be memorable! Challenge your marketing to be different! Challenge your buyers to be exciting!