Marketing is taking a bigger role in most retail operations as customer’s loyalties are being re-examined and their buying habits are morphing in response to the shockwave the recession sent through their households. There are many changes occurring and staying up with those can be challenging. One change that makes sense is called Random Acts of Generosity. Let me give an example:

I was dining out with friends a few nights ago and the discussion centered on things we did as kids that we no longer do. One of my favorite memories was going to the community swimming pool in the summer and buying a frozen Snickers bar. The waiter heard me and when it came time for dessert, he brought a plate with a frozen Snickers bar! That was the most memorable part of the dinner and the reason I would go back there again.