Driving traffic is more important than ever before. There are fewer shoppers willing to spend as much as they did a year ago. One of the important actions is an aggressive marketing plan. That does not mean expensive but it does mean a concerted, sustained and constant effort to drive traffic. Some simple suggestions include:

  • You must stay involved - you can no longer hire a marketing firm and walk away.
  • Your staff must be involved - they must implement the plan.
  • Your customers must be involved - they are what matters.
  • Finally - measure, track and analyze your efforts to constantly learn in a changing environment.

The business is out there but only the aggressive will survive! Start with a weekly event calendar for the next six months. If you need some ideas for a boost, call your M1 affiliate for input.