Archive for March, 2009
Monthly Archive
Tuesday, March 24th, 2009
Back to Basics
If there is one word that I hear over and over again since the “great recession” started, it is VALUE. Value was always important but not nearly as much as when trying to convince frugal, crafty shoppers to invest in your product. I do not use the word “invest” lightly here since value implies a [...]
No Comments » - Posted in change,inspiration, strategy, and metrics,selling by Evan Wise
Friday, March 6th, 2009
Monetizing Goodwill: A Promotional Sale Objective
By M. L. “Rick” Natelson, Chairman and CEO of Natelsons, Inc., a leading consultant for apparel stores in extreme situations. Rick is an affiliate of Management One. His email address is: mlnate at natelsonsInc dot com. Promotional sales events are essential retail tools used by every retailer to convert inventory into cash. Some [...]