The Role of the GMM

The General Merchandising Manager in a retail store plays a critical role to the key to success. The GMM must coordinate the strategy, marketing and sales for the season with the buyers in order to give the store a direction that will attract customers and build a solid reputation. It is also important that the GMM is able to communicate that information to the Management One® Winning@Retail™ affiliate.

When preparing merchandising plans for a client, we use a high tech/high touch aspect includes input and feedback from the buyers and the GMM at the store.The more the planners understand the direction the store is taking, the closer the plan will be to what is needed to make the strategy into reality!